《数字品牌：完全的辅导计策，策略，工具和评估》
先容：本书作者Daniel Rowles有着丰富的数字营销从业履历，这是亚马逊上的另一本五星级书本，其核心营销路子如内容营销、社交媒体、搜索引擎优化和网络剖析等，为品牌方案、身份识别、渠道选择和衡量活动的有效性供应了一个强有力的框架。
02
Marketing 4.0: Moving from Traditional to Digital
《营销4.0:从传统走向数字化》
先容：营销的形式以及永久地被改变了，这就营销4.0时期。这本书是由天下上紧张的市场营销官员联合撰写，它能让你学会在联系日益紧密的天下中通过技能达成发卖目的，并改变消费格局，更有效地打仗更多的客户。
03
Digital Marketing Strategy: An Integrated Approach to Online Marketing
《数字营销策略:在线营销的综合方法》
先容：学生们可以通过这本学到数字营销策略的选择，调度和处理数字营销的渠道和活动。这本书供应了清晰的传授教化构造。
04
Webs of Influence: The Psychology of Online Persuasion
《网络影响力:网络说服的生理学》
先容：这本书将向你展示如何运用特定的原则来加强你的网络营销能力，让你更故意义地打仗到你的客户，终极通过基于生理学的说服技巧来加强你的营销。
05
Digital Marketing
《数字营销》
先容：这是由Dave Chaffey和Fiona Ellis-Chadwick编写的《数字营销》第七版，为利用互联网、数字媒体和营销技能实现综合多渠道营销目标的所有要素供应了最广泛的指南。
06
The Clarity Project: The 4-step system to simplifying your sales message and attracting more clients online
《清晰操持:简化发卖信息和吸引更多在线客户的4步操持》
先容：本书紧张帮助那些不愿定在进行数字营销时该当从哪里开始的公司和发卖职员，利亚姆·汤普森在一个循规蹈矩的系统中理清了行话。
07
Permission Marketing
《容许式营销》
对付数字营销职员来说，这本书代表着这个行业真正的开始。“容许式电子营销”的观点在本日看来是旧调重弹的，但在1999年却是首创性的。这统统都源于这本书的作者赛斯。
08
Social Media ROI
《社交媒体ROI》
先容：这本书充满了实用的办理方案，揭开了社交媒体商业的神秘面纱。对付任何试图在“传统”商业环境中推销社交媒体策略的人来说，这都是一个宝贵的工具。
阅读材料
大众传媒的兴起和营销不雅观念的改变
http://ondigitalmarketing.com/learn/odm/foundations/social-network-theory-and-metcalfes-law/
https://ondigitalmarketing.com/learn/odm/
https://ondigitalmarketing.com/learn/odm/foundations/why-consumers-endure-broadcast-advertising/
网络天下的法则
http://ondigitalmarketing.com/learn/odm/foundations/social-network-theory-and-metcalfes-law/
http://ondigitalmarketing.com/learn/odm/foundations/social-network-analysis-for-predicting-growth/
http://ondigitalmarketing.com/learn/odm/foundations/moores-law-technology-growth-rate/
http://ondigitalmarketing.com/learn/odm/foundations/metcalfes-law-moores-law-scaling-social-networks/
网络营销研究根本
http://ondigitalmarketing.com/learn/odm/research/using-design-thinking-in-digital-experiences/
http://ondigitalmarketing.com/learn/odm/research/example-user-persona/
http://ondigitalmarketing.com/learn/odm/research/researching-your-user-and-industry/
如何与客户进行数字沟通
http://ondigitalmarketing.com/learn/odm/research/segmenting-customers-for-digital-marketing/
http://ondigitalmarketing.com/learn/odm/research/social-media-users/
http://ondigitalmarketing.com/learn/odm/research/social-media-engagement/
搜索引擎先容
http://ondigitalmarketing.com/learn/odm/research/history-of-search-engines/
http://ondigitalmarketing.com/learn/odm/research/how-search-engines-work/
http://ondigitalmarketing.com/learn/odm/research/how-google-ranks-pages/
搜索引擎优化方法
http://ondigitalmarketing.com/learn/odm/research/what-is-the-long-tail/
http://ondigitalmarketing.com/learn/odm/research/why-the-long-tail-exists/
http://ondigitalmarketing.com/learn/odm/research/10-steps-to-better-keyword-brainstorms/
http://ondigitalmarketing.com/learn/odm/research/how-to-do-brand-first-impressions-research-for-digital/
http://ondigitalmarketing.com/learn/odm/research/how-to-do-seo-keyword-research/
搜索引擎优化竞争力研究
http://ondigitalmarketing.com/learn/odm/research/how-to-use-google-trends-for-seo/
http://ondigitalmarketing.com/learn/odm/research/how-to-research-competitive-site-traffic-and-social-engagement/
http://ondigitalmarketing.com/learn/odm/research/online-marketing-research-framework/
数字化发卖计策
http://ondigitalmarketing.com/learn/odm/strategy/learn-digital-marketing-strategy/
http://ondigitalmarketing.com/learn/odm/strategy/understanding-profitability-and-marketings-role/
http://ondigitalmarketing.com/learn/odm/strategy/marketing-as-the-driver-for-customer-insights/
http://ondigitalmarketing.com/learn/odm/strategy/example-of-an-effective-online-strategy/
在线和社交媒体营销活动开展
http://ondigitalmarketing.com/learn/odm/execution/preparing-for-executing-digital-campaigns/
http://ondigitalmarketing.com/learn/odm/execution/how-to-do-website-wireframes/
http://ondigitalmarketing.com/learn/odm/execution/why-blogging-matters-for-online-marketing/
http://ondigitalmarketing.com/growing-website-traffic-with-paid-owned-and-earned-media/
http://ondigitalmarketing.com/learn/odm/execution/how-to-think-about-website-traffic/
数字营销的评估和剖析
http://ondigitalmarketing.com/learn/odm/online-analytics/clickstream-data-analysis/
http://ondigitalmarketing.com/learn/odm/online-analytics/web-page-analytics-explained/
http://ondigitalmarketing.com/learn/odm/online-analytics/understanding-basic-analytics-and-metrics/
http://ondigitalmarketing.com/learn/odm/online-analytics/what-is-a-bounce-rate/
http://ondigitalmarketing.com/learn/odm/online-analytics/example-of-basic-web-metrics-applied-for-a-blog/
http://ondigitalmarketing.com/learn/odm/online-analytics/defining-kpis-and-measuring-with-online-analytics/
结语
数字营销内容繁芜，既哀求学生对营销计策何发卖生理等理论性知识有所理解，同时还哀求学生有一定的数理能力，能够节制最新数字化营销工具，详细学习起来还是相称有寻衅性的。以上内容只供有兴趣的同学理解该专业所涉及的大概内容，如果同学们有申请专业时的详细疑问可与安云老师联系。
（部分书本的pdf版本可关注公众年夜众号于后台获取）
