市场调查 Marketing Surveys
常用词汇 Vocabulary
1.target n.目标v.把……作为目标
【双语例句】
The company has met their export target.
该公司已经实现了它们的出口目标。
We're targeting young buyers in their thirties.
我们的目标消费者是三十几岁的年轻人。
【用法解析】
target作为名词，表示“目标”时可与“goal/purpose”换用，例如“achieve one's target（达到目标）”；作为动词，表示“把……作为目标”时可与“aim at”换用。
2.carry out施行；实现
【双语例句】
Do you often carry out market research?
你们常常开展市场调查吗？
【用法解析】
“carry out”表示某项任务的实际进行，与“make/do a research”比较，更加正式。
3.establish marketing channels 建立营销渠道
【双语例句】
In order to help them to establish marketing channels, we have decided to strengthen market research and collect more information from Vrious resources.
为了帮助他们建立营销渠道，我们决定加强市场调研，从各种渠道搜集更多信息。
【用法解析】
表示建立营销渠道时，可利用“establish/build up/set up marketing channels”表达，个中“marketing channels”可与“sales networks/distribution channels”换用，可自由搭配组合。
基本词汇 Basic Words
research [ˈriːsɜːrtʃ ] n.研究；调查 inspect [ɪnˈspekt] v.检讨；察看
insufficient [ˌɪnsəˈfɪʃnt] adj.不敷的 strengthen [ˈstreŋθn] v.加强；增强
profound [prəˈfaʊnd] adj.渊博的 investigate [ɪnˈvestɪɡeɪt] v.调查
ability [əˈbɪləti] n.能力；才能
Fu Si：In order to find out whether there's a market for our product in America, and to build up marketing channels there, I'd like to strengthen market research.
付思：为理解我们的产品在美国是否有市场，并建立发卖渠道，我希望加强市场调研。
Jack：You're right.One of the important causes for failure in international business is insufficient preparation.
杰克：你是对的。在国际贸易中失落败的一个主要的缘故原由是不充分的准备。
Fu Si：Yes, considering our plans, we must have a profound knowledge of markets there.But I can't inspect it personally.
付思：是的，考虑到我们的操持，必须预先理解市场。但我无法亲自察看那里。
Jack：You can entrust the market research to us.We do very detailed assessments.You can rest assured of our ability.
杰克：你可以把研究的事情委托给我们，我们会做详细的评估。你可以对我们的能力放心。
Fu Si：If so, please investigate of the sales possibility of our products there,and we're looking forward to receiving your information.
付思：如果这样，请代调查本公司产品在那的发卖可能性。我们期待着你们的。
